Personal logomark for Benji Tobi featuring a clean vector illustration of curly hair and a classic moustache.
Benji Tobi

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Personal logomark for Benji Tobi featuring a clean vector illustration of curly hair and a classic moustache.
Benji Tobi

Home

About

Contact

Personal logomark for Benji Tobi featuring a clean vector illustration of curly hair and a classic moustache.
Benji Tobi

Home

About

Contact

Hi, I'm Benji, a senior content designer turning complex products into clear, scalable experiences.


Hi, I'm Benji, a senior content designer turning complex products into clear, scalable experiences.

Hi, I'm Benji, a senior content designer turning complex products into clear, scalable experiences.


For over 4 years, I've shaped end-to-end content strategy across consumer products, global platforms, and AI-assisted workflows, with a focus on simplifying complexity, building trust, and creating systems that scale.


More about me →

For over 4 years, I've shaped end-to-end content strategy across consumer products, global platforms, and AI-assisted workflows, with a focus on simplifying complexity, building trust, and creating systems that scale.


More about me →

Featured Case Studies

Featured Case Studies

App Store Release Notes AI Automation

Screenshot of the OKX mobile app listing on the iOS App Store, showcasing the primary product installation page, official brand logo, call-to-action download button, and user rating metrics.
Screenshot of the OKX mobile app listing on the iOS App Store, showcasing the primary product installation page, official brand logo, call-to-action download button, and user rating metrics.
Screenshot of the OKX application details view on the iOS App Store, highlighting the 'What's New' release notes update documentation and the app privacy data tracking disclosure panels.
Screenshot of the OKX application details view on the iOS App Store, highlighting the 'What's New' release notes update documentation and the app privacy data tracking disclosure panels.

Identified a recurring operational problem and built an AI-assisted release-note workflow that connected product source data, market-specific generation, localization handoffs, and human review into one scalable process.

AI Workflow

Content Operations

Systems Thinking

Read full case study →

DEX Asset Trading for US Users

Mobile interface screen from the OKX application titled Discover DEX assets. The screen displays an educational onboarding module featuring an abstract vector diagram of connected crypto token nodes, two clean paragraphs explaining onchain asset trading, and a horizontal layout carousel indicator at the bottom marking the first step of a three-part introduction sequence.
Mobile interface screen from the OKX application titled Discover DEX assets. The screen displays an educational onboarding module featuring an abstract vector diagram of connected crypto token nodes, two clean paragraphs explaining onchain asset trading, and a horizontal layout carousel indicator at the bottom marking the first step of a three-part introduction sequence.
Mobile product interface screen in the OKX application showing token metrics for a decentralized cryptocurrency asset named Pump. The layout features a line price chart, a prominent warning alert block detailing a high top holder concentration risk profile, a navigation bar indicating the Insights panel is active, and a full-width neon green buy action button anchored flush to the bottom layout boundary.
Mobile product interface screen in the OKX application showing token metrics for a decentralized cryptocurrency asset named Pump. The layout features a line price chart, a prominent warning alert block detailing a high top holder concentration risk profile, a navigation bar indicating the Insights panel is active, and a full-width neon green buy action button anchored flush to the bottom layout boundary.

Led end-to-end content design for a 0-1 trading experience, helping users understand an unfamiliar product category through clearer onboarding, taxonomy, risk education, and contextual guidance.

0-1 Launch

Product Education

Taxonomy

Read full case study →

Next-Gen DeFi Yield Lending Feature Launch (Unreleased)

Led content strategy for an unreleased lending experience, simplifying a complex value proposition and restructuring dense risk information into a clearer flow that supported informed user decisions.

An intentionally blurred preview placeholder of an unreleased mobile application interface. The underlying layout shows abstract geometric shapes and bulleted value proposition text lines, with all proprietary copy and branding elements heavily obscured for NDA protection.
An intentionally blurred preview placeholder of an unreleased mobile application interface. The underlying layout shows abstract geometric shapes and bulleted value proposition text lines, with all proprietary copy and branding elements heavily obscured for NDA protection.
An intentionally blurred preview placeholder of an unreleased mobile application disclosure screen. The blurry visual layout indicates a central security shield graphic and a call-to-action button at the bottom margin, with all specific text blurred to protect product confidentiality.
An intentionally blurred preview placeholder of an unreleased mobile application disclosure screen. The blurry visual layout indicates a central security shield graphic and a call-to-action button at the bottom margin, with all specific text blurred to protect product confidentiality.

Unreleased Product

Simplification

Risk Communication

Contact for full case study →

OKX Pay Global Rollout

Mobile product interface screen showing an onboarding promotional frame for OKX Pay titled "Send crypto instantly to anyone". The screen features a mockup of a smartphone display illustrating a payment entry of 100 USDG stablecoins on the X Layer network, complete with a numeric input keypad background and a prominent full-width action button reading Activate Pay anchored to the bottom.
Mobile product interface screen showing an onboarding promotional frame for OKX Pay titled "Send crypto instantly to anyone". The screen features a mockup of a smartphone display illustrating a payment entry of 100 USDG stablecoins on the X Layer network, complete with a numeric input keypad background and a prominent full-width action button reading Activate Pay anchored to the bottom.
Mobile interface dashboard for the OKX Pay wallet showing a zero dollar balance layout. The top navigation contains a global search bar and message notification shortcuts, followed by horizontal action buttons for adding, paying, scanning, and transferring crypto assets. Below the action row, promotional marketing cards highlight fee-free transaction benefits alongside an empty activity stream icon at the bottom margin.
Mobile interface dashboard for the OKX Pay wallet showing a zero dollar balance layout. The top navigation contains a global search bar and message notification shortcuts, followed by horizontal action buttons for adding, paying, scanning, and transferring crypto assets. Below the action row, promotional marketing cards highlight fee-free transaction benefits alongside an empty activity stream icon at the bottom margin.

Co-led content design for a global payments experience spanning peer-to-peer transfers and retail checkout, making complex transaction mechanics feel familiar while supporting localization, error recovery, and user trust across markets.

Read full case study →

Consumer Payments

Localization

Error Recovery

Mobile product interface screen showing an onboarding promotional frame for OKX Pay titled "Send crypto instantly to anyone". The screen features a mockup of a smartphone display illustrating a payment entry of 100 USDG stablecoins on the X Layer network, complete with a numeric input keypad background and a prominent full-width action button reading Activate Pay anchored to the bottom.
Mobile interface dashboard for the OKX Pay wallet showing a zero dollar balance layout. The top navigation contains a global search bar and message notification shortcuts, followed by horizontal action buttons for adding, paying, scanning, and transferring crypto assets. Below the action row, promotional marketing cards highlight fee-free transaction benefits alongside an empty activity stream icon at the bottom margin.

OKX Pay Global Rollout

Co-led content design for a global payments experience spanning peer-to-peer transfers and retail checkout, making complex transaction mechanics feel familiar while supporting localization, error recovery, and user trust across markets.

Consumer Payments

Localization

Error Recovery

Read full case study →

DEX Asset Trading for US Users

Led end-to-end content design for a 0-1 trading experience, helping users understand an unfamiliar product category through clearer onboarding, taxonomy, risk education, and contextual guidance.

0-1 Launch

Product Education

Taxonomy

Read full case study →

Mobile interface screen from the OKX application titled Discover DEX assets. The screen displays an educational onboarding module featuring an abstract vector diagram of connected crypto token nodes, two clean paragraphs explaining onchain asset trading, and a horizontal layout carousel indicator at the bottom marking the first step of a three-part introduction sequence.
Mobile product interface screen in the OKX application showing token metrics for a decentralized cryptocurrency asset named Pump. The layout features a line price chart, a prominent warning alert block detailing a high top holder concentration risk profile, a navigation bar indicating the Insights panel is active, and a full-width neon green buy action button anchored flush to the bottom layout boundary.
Screenshot of the OKX mobile app listing on the iOS App Store, showcasing the primary product installation page, official brand logo, call-to-action download button, and user rating metrics.
Screenshot of the OKX application details view on the iOS App Store, highlighting the 'What's New' release notes update documentation and the app privacy data tracking disclosure panels.

App Store Release Notes AI Automation

Identified a recurring operational problem and built an AI-assisted release-note workflow that connected product source data, market-specific generation, localization handoffs, and human review into one scalable process.

AI Workflow

Content Operations

Systems Thinking

Read full case study →

Next-Gen DeFi Yield Lending Feature Launch (Unreleased)

Led content strategy for an unreleased lending experience, simplifying a complex value proposition and restructuring dense risk information into a clearer flow that supported informed user decisions.

Unreleased Product

Simplification

Risk Communication

Contact for full case study →

An intentionally blurred preview placeholder of an unreleased mobile application interface. The underlying layout shows abstract geometric shapes and bulleted value proposition text lines, with all proprietary copy and branding elements heavily obscured for NDA protection.
An intentionally blurred preview placeholder of an unreleased mobile application disclosure screen. The blurry visual layout indicates a central security shield graphic and a call-to-action button at the bottom margin, with all specific text blurred to protect product confidentiality.

Like what you see?

Like what you see?

Let's get in touch!

Contact Benji

App Store Release Notes AI Automation

Screenshot of the OKX mobile app listing on the iOS App Store, showcasing the primary product installation page, official brand logo, call-to-action download button, and user rating metrics.
Screenshot of the OKX mobile app listing on the iOS App Store, showcasing the primary product installation page, official brand logo, call-to-action download button, and user rating metrics.
Screenshot of the OKX application details view on the iOS App Store, highlighting the 'What's New' release notes update documentation and the app privacy data tracking disclosure panels.
Screenshot of the OKX application details view on the iOS App Store, highlighting the 'What's New' release notes update documentation and the app privacy data tracking disclosure panels.

Identified a recurring operational problem and built an AI-assisted release-note workflow that connected product source data, market-specific generation, localization handoffs, and human review into one scalable process.

AI Workflow

Content Operations

Systems Thinking

Read full case study →

DEX Asset Trading for US Users

Mobile interface screen from the OKX application titled Discover DEX assets. The screen displays an educational onboarding module featuring an abstract vector diagram of connected crypto token nodes, two clean paragraphs explaining onchain asset trading, and a horizontal layout carousel indicator at the bottom marking the first step of a three-part introduction sequence.
Mobile interface screen from the OKX application titled Discover DEX assets. The screen displays an educational onboarding module featuring an abstract vector diagram of connected crypto token nodes, two clean paragraphs explaining onchain asset trading, and a horizontal layout carousel indicator at the bottom marking the first step of a three-part introduction sequence.
Mobile product interface screen in the OKX application showing token metrics for a decentralized cryptocurrency asset named Pump. The layout features a line price chart, a prominent warning alert block detailing a high top holder concentration risk profile, a navigation bar indicating the Insights panel is active, and a full-width neon green buy action button anchored flush to the bottom layout boundary.
Mobile product interface screen in the OKX application showing token metrics for a decentralized cryptocurrency asset named Pump. The layout features a line price chart, a prominent warning alert block detailing a high top holder concentration risk profile, a navigation bar indicating the Insights panel is active, and a full-width neon green buy action button anchored flush to the bottom layout boundary.

Led end-to-end content design for a 0-1 trading experience, helping users understand an unfamiliar product category through clearer onboarding, taxonomy, risk education, and contextual guidance.

0-1 Launch

Product Education

Taxonomy

Read full case study →

Next-Gen DeFi Yield Lending Feature Launch (Unreleased)

Led content strategy for an unreleased lending experience, simplifying a complex value proposition and restructuring dense risk information into a clearer flow that supported informed user decisions.

An intentionally blurred preview placeholder of an unreleased mobile application interface. The underlying layout shows abstract geometric shapes and bulleted value proposition text lines, with all proprietary copy and branding elements heavily obscured for NDA protection.
An intentionally blurred preview placeholder of an unreleased mobile application interface. The underlying layout shows abstract geometric shapes and bulleted value proposition text lines, with all proprietary copy and branding elements heavily obscured for NDA protection.
An intentionally blurred preview placeholder of an unreleased mobile application disclosure screen. The blurry visual layout indicates a central security shield graphic and a call-to-action button at the bottom margin, with all specific text blurred to protect product confidentiality.
An intentionally blurred preview placeholder of an unreleased mobile application disclosure screen. The blurry visual layout indicates a central security shield graphic and a call-to-action button at the bottom margin, with all specific text blurred to protect product confidentiality.

Unreleased Product

Simplification

Risk Communication

Contact for full case study →

OKX Pay Global Rollout

Mobile product interface screen showing an onboarding promotional frame for OKX Pay titled "Send crypto instantly to anyone". The screen features a mockup of a smartphone display illustrating a payment entry of 100 USDG stablecoins on the X Layer network, complete with a numeric input keypad background and a prominent full-width action button reading Activate Pay anchored to the bottom.
Mobile product interface screen showing an onboarding promotional frame for OKX Pay titled "Send crypto instantly to anyone". The screen features a mockup of a smartphone display illustrating a payment entry of 100 USDG stablecoins on the X Layer network, complete with a numeric input keypad background and a prominent full-width action button reading Activate Pay anchored to the bottom.
Mobile interface dashboard for the OKX Pay wallet showing a zero dollar balance layout. The top navigation contains a global search bar and message notification shortcuts, followed by horizontal action buttons for adding, paying, scanning, and transferring crypto assets. Below the action row, promotional marketing cards highlight fee-free transaction benefits alongside an empty activity stream icon at the bottom margin.
Mobile interface dashboard for the OKX Pay wallet showing a zero dollar balance layout. The top navigation contains a global search bar and message notification shortcuts, followed by horizontal action buttons for adding, paying, scanning, and transferring crypto assets. Below the action row, promotional marketing cards highlight fee-free transaction benefits alongside an empty activity stream icon at the bottom margin.

Co-led content design for a global payments experience spanning peer-to-peer transfers and retail checkout, making complex transaction mechanics feel familiar while supporting localization, error recovery, and user trust across markets.

Read full case study →

Consumer Payments

Localization

Error Recovery

Like what you see?

Let's get in touch!

Contact Benji